Edition 4 Interview - Jim Baugh

This week's interview is with Jim Baugh, president of the Tennis Industry Association. He discusses the tennis industry and increases in player participation and product sales.


As a part of my Tennis Industry section of the podcast I’d like to
familiarize everyone with a critical marketing force for the game of
tennis. He is the President of the Tennis Industry Association, a USTA Board Member, and a past President of Wilson Sporting Goods. Jim is in charge of fostering the alliances between the major forces in tennis. The USTA, the Teaching Professionals, and the Manufacturers. The TIA
is definently the major behind the scenes promoter of the game.

Duration:9 minutes, 58 seconds

MP3 File